Informational Articles by CACooper Services, LLC


Battling with Customer Service: How to Win the War, Part 2 of 2

June 22, 2020

If you’ve already read Part 1 of “Battling with Customer Service: How to Win the War,” congratulations! You’re halfway to becoming a pro. Follow these last five steps and you’ll be on track to bending the minds of customer service representatives everywhere. Without further ado…

6. Don’t drink and dial.

It seems like a good idea at first; the mind says no, but the six-pack says yes. You’ve had a great relationship for years. Why throw it all away over a silly dispute? You decide to pick up that phone, one last time, and see if they realize what they’re missing. Has this logic ever worked? Here’s a hint: no. Calling customer service in an obviously altered state of mind will cause your pleas to fall on deaf, yet slightly amused, ears. If you want customer service to take a complaint or concern seriously, save the six-pack for when you call your ex.

7. Call during off-hours.

Yes, hold music is corporate America’s version of water torture. To keep your sanity intact, try calling during off-hours. What are off-hours, you ask? If Company X has 24x7 customer service, try calling after 10pm. If not, try calling Tuesday-Thursday between 10am-8pm or any time on Sunday.

8. Don’t call a “special number.”

The blog of a spurned employee, a news station, or a radio show might give you some kind of “secret” and “internal” number to Company X. They may claim it will eliminate hold time. Oftentimes, these “special numbers” are specifically for field technicians or an obscure department that cannot handle the concern. Call the main customer service number and pick the correct department. The towering inferno that is the Voice Response Unit may mistake your spoken request to “pay a bill in Iowa” for “cancelling all services immediately in Connecticut,” but simply stating “agent” to the VRU may get you to a real, live person. If “agent” does not work, try similar terms such as “operator,” “representative,” “customer service,” “parasite from the nether world,” or “spawn of Satan.”

9. Escalate, but only if necessary.

If there’s no light at the end of a bleak tunnel, ask for a supervisor; however, do not immediately ask for management if you were mishandled on a previous call. Customer service representatives undergo weeks of training and, oftentimes, are more familiar with current customer issues than their supervisors. Supervisors are there to ensure that customer service representatives are doing their jobs; it is the job of the customer service representative to handle your call and concern.

10. Carefully consider contacting outside regulatory authorities.

If absolutely necessary, contact the Federal Communications Commission, established in 1934 to regulate communications by wire, cable, satellite, radio, and television. Complaints to the FCC are taken seriously and will be handled at Company X by a department well trained on their rules and regulations. Due to the escalated nature of this department, they may have higher hold times and more restricted hours of operation than regular customer service. If you’ve been completely, hideously, utterly, and unforgivably wronged, feel free to call a regulatory organization. If you’d like to voice a complaint, but do not need any further action taken regarding your concern, call or e-mail the company itself.

If you follow these ten tips, the balance may swing in your favor. May the customer service workforce be with you.

CACooper Services, LLC

Battling with Customer Service: How to Win the War, Part 1 of 2

June 15, 2020

A call to customer service can be an infuriating ending to a frustrating experience. You’re upset and looking for empathy, but all you encounter is disappointment. Could Company X have done something differently? Probably, but if you follow these tips when dealing with customer service, you’ll be in the driver’s seat for the next dispute.

1. Be prepared.

Seems basic, right? Unless you’ve called Company X several times, you’re probably not familiar with their required information. Have every tracking number, account number, itemized statement, and order number before you call. Customer service representatives are held responsible for torturous call-handling metrics designed by masochistic management. Length of call, resolution (if the customer calls back to the company within an allocated amount of time), and randomly monitored calls are measured stringently. Bottom line: they want to help you quickly and completely, lest a superior crack a whip.

2. Be nice.

Customer service representatives speak with upset, irritated, and/or irate people all day. Every day. You may not agree with a credit denial, but screaming “the customer is always right, (expletive)!” will not help. Be pleasant and the rules may be malleable. Be another unpleasant customer and the guidelines will be set in stone.

3. Know when to call, know when to write.

If you need to request a price quote, add/remove a feature, or ask for explanation of a bill, e-mail is the most efficient route for your correspondence. For repair concerns or credit requests, call customer service. Repair specialists will need to troubleshoot and get access information should a technician need to be dispatched. Credit requests can be handled via e-mail; however, it is easier to reply with a “credit denied” form letter than to deny credit to a real, live person.

4. Get on record.

If something is not working properly, call the company immediately. If there is a cable, satellite, or phone outage, Company X will only be able to diagnose and correct the problem if they are notified a problem exists. This also establishes a record of communication should you need to request a credit or refund at a later date.

5. Be persistent, but not obnoxious.

Many companies have guidelines for dispensing credit that require denial the first time for any request that is not a previously-reported “out of service” issue or a known billing error. The second time a credit request is made, these guidelines can be relaxed. If you have followed the “be nice” tip above, you may be rewarded with your credit request.

Following these five tips will help you get what you want in the most efficient manner possible. Stay tuned for the next installment to find out how you can aggravate the customer service experience and actually delay resolution!

CACooper Services, LLC

Signs That an Email Is Fraudulent

June 1, 2020

In the modern world, we can’t live without email. But sadly, it has become a tool for cyber-criminals that we need to be ever on our guard against.

There are a number of ways to spot a fraudulent email. Train yourself to not take emails for granted by looking at the points listed below.

1. The "From" Address

This should be from a site you recognize, and not a free site like Yahoo or Gmail. Hit reply to email the sender back and see what happens. If it bounces, it is in violation of CAN-SPAM email regulations that require each emailer to have a viable return email address.

2. Is the Greeting Strange?

Does it read as though it was written by a native speaker of English? Is it personalized, or just a hi? Most legitimate online marketers will use personalization.

3. Are There Obvious Misspellings?

Check the From field, subject line, greeting, and opening paragraph. If there are errors, chances are the email is from overseas and could be a scam.

4. Is There Contact Information at the Bottom of the Email?

A full, legitimate mailing address is also required under the CAN-SPAM laws.

5. Are Dates in the Email Recent?

Some scams will get run over and over again and may have an old back date.

6. Is the Brand or Company Name Spelled Correctly?

Misspellings of either of these are a strong sign that the email is a scam.

7. Does the Link URL Included in the Email Look Right?

Scam emails will want to send you over to a URL to get phished or infected with malware and so on. If it is not a URL you are familiar with or it is misspelled, don’t click.

8. Does the Link Take You to a Legitimate-Looking Page?

Spoof emails regarding banking and PayPal are all too common, as cyber-thieves try to steal your security information and access your hard-earned cash. If the site looks odd in any way, click out. Also make sure the URL has https:// in front, which shows a higher level of security that most phishing sites won’t have.

9. Beware of Images

A lot of malicious code is snuck onto computers through images in emails. Set your email client such as Outlook to suppress the images in an email. Only view images from a trusted source.

10. Never Open an Attachment

This is another way cyber-criminals try to sneak malicious items onto your computer.

11. Keep Your Antivirus Software Up to Date

Get a reliable program like Norton 360 or McAfee. If you have Kaspersky on your computer, delete it and get Norton or McAfee. Kaspersky is known for having multiple security issues. Once you have Norton or McAfee installed, take the time to upload all the updates and schedule the program to update itself automatically so you are always covered against the latest threats.

12. Asking for Too Much Information

No bank or financial institution like PayPal will ever ask for personal details such as your password, social security number, and so on.

13. Bad Presentation

If the email looks ragged and unprofessional, it is probably spam or a phishing email.

14. Phony "Official" Language

Some emails will try to make it seem as if they are important and come from some sort of official body in order to try to intimidate you into taking the action they are insisting upon in the email. Most legitimate government entities will not be sending you email.

15. Time-Sensitive Emails

Emails that try to push you into taking action quickly for fear of some consequences when the time runs out will also usually be scams to try to bully you into doing something foolish.

If you suspect you have a scam email, report it here: The Federal Trade Commission (FTC) is the main agency that collects scam reports. You can report your scam online with the FTC complaint assistant, or by phone at 1-877-382-4357. 

Online at

CACooper Services, LLC

have you considered Back Office Outsourcing? Pt2

May 4, 2020

Most business undertakings be it large or small scale, everyone is undertaking the process. Cost reduction is one of the major driving forces behind this. Imagine a project for which you had to spend lots of money for getting the work done in-house. After undertaking back office outsourcing the same work and in most cases a better quality work will be done for you in less then half the amount. Imagine the amounts of benefits that you will earn for your business.

One reason why back office outsourcing is gaining prominence is due to the fact many business owners do not like the idea of doing burdensome paper work of their business. Simple tasks such as entering data for payroll, making travel plans and entering data on information about employee insurance and many such things can be easily taken care of through outsourcing. You can provide the third party with web based software to speeding up the entire processes.

Yes back office outsourcing does have its own share of advantages. However if you are actually thinking of undertaking the processes for your business, there are certain things which you must now very well beforehand. The back office work is a vital element for your business. Check out with the company that is providing the service to you. See what security measures they have in place to safeguard your data.

Always keep yourself constantly updated about the progress of the work done by the third party. This will actually let you know about the efficiency of your work done. If at anytime you feel that the work is not up to the mark, you can always take your work back from the third party. But it is always better to check out the work of the third party before you actually hire them to do your work. Through this you can lessen your worries to a large extent.

Back office work though seems to be time consuming needs to be done. This is in fact the back bone of your entire business process. So if anything goes wrong your business can end up suffering loses. Nonetheless back office outsourcing when undertaken earnestly in its proper way can bring you huge benefits.

CACooper Services, LLC

have you considered Back Office Outsourcing? Pt1

April 27, 2020

Have you ever imagined how important the back office process is for the success of any organization? All of us realize the importance of this, but the fact also remains that most of us are actually reluctant to do this work. Outsourcing is one source through which you can stop doing the work, yet your task will be completed in time. Outsourcing is here to stay and more and more business processes are being outsourced. Back office outsourcing is the perfect solution to all your back office related work queries and worries.

Most business owners feel that, outsourcing the core process of their business is more beneficial then outsourcing the back office processes. Well this is entirely up to you. Think carefully and decide what will be profitable for your business. For many businesses back office outsourcing has provided to be a great way to maximize productivity. Outsourcing makes lots of sense; simply because it is beneficial is many ways for your business.

Come back next week to see how outsourcing can be beneficial for your business.

CACooper Services, LLC

Best Small Business Idea - Overwhelm - Get It Out of Your Head

FEB 3, 2020

If you are like most businesses owners, you’ve experienced overwhelm in your business at one time or another.  Maybe you experience it regularly and for good reason. Hundreds of things are pulling at you at one time. You’ve got marketing going, production to oversee, calls to return, employees that need your advice. It’s never ending right? How do you possibly handle it all?

CACooper Services, LLC


jAN 6, 2020

There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself.

Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to:

• Frustration (when critical tasks don’t get done and deadlines are missed)

• Burn out (when you’re working yet another 12-hour day)

• Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning)

There are many ways to combat this business-growth hurdle, but one of the best is automation. Imagine a completely hands-off system that works for you even when you’re hiking on a remote mountain or lounging at a luxury spa.

But here’s an even better reason to automate: it lets you scale your business. Think about it, the less manual work you have to do, them more time you have to do the money-making tasks such as networking, marketing, and client support.

So what can you automate? Almost everything, but start with:

Social Media Management

Yes, it’s important to be personable and engaging on social media. But that doesn’t mean you have to log in to Facebook just to post a link to your latest blog or YouTube video. Automate that kind of update and save yourself hours of time each and every month. Not only that, but you won’t have to worry about missing an update, either!

Calendar Management

If you have clients, partners, a team, or are often asked for interviews, then an automated calendar is a must. Rather than endless back-and-forth emails trying to find a mutually available time slot, simply send your calendar link and let your client, project manager, JV partner or anyone else choose a time that works for them. Your appointment will automatically appear on your calendar, and you’ll even get reminders (if your calendar supports that).

There are dozens of options for automating every aspect of your small business. As you grow, you’ll find new and better tools to make everything run more smoothly. For now, though, implementing these four ideas alone will save you hours of time every month.

CACooper Services, LLC

cyber crime is on the rise

December 30, 2019

Cyber-crime is on the rise, so it is more important than ever to protect yourself from fraudulent websites. There are a number of things to look out for in order to keep you and your family safe from the many online scams being run.

What Is a Fraudulent Website?

A fraudulent website can be defined as one that is fake, set up in order to run some sort of scam or phish for sensitive private information, with a view to defrauding site visitors or even stealing their identities.

Fortunately, there are a number of telltale signs to watch out for.

Signs That a Website Is Suspicious

1. The domain name

Fraudulent sites will usually use a domain name similar to a reputable company or brand name. There have been many scam sites based around, for example. They might include a brand name in the URL, such as, but not be affiliated with the company in any way.

2. No contact information posted prominently

Honest websites have nothing to hide, so you will usually see some form of contact information posted at the site prominently, such as name, address, phone and email. Google requires this data to be obvious in order to include a site in their search engine results pages. If you don’t see a physical location as well as virtual contact data, steer clear.

3. Spelling and grammatical errors

Sometimes the URL looks legitimate apart from a spelling error. In other cases, the content at the site will be badly written. A lot of scam sites try to pose as American or Canadian companies in order to make consumers feel a false sense of security. Poor mechanics is a sign of overseas cyber-criminals trying to con you.

4. Check the WHOIS registration for the domain

Not all of the data is completely visible; some pay more for secure accounts. In general, however, Network Solutions is the best place to see who owns the domain and where it is being administered from. Go to and put in the URL of the site you suspect. Check to see the location where it has been registered and the creation date to see how long it has been registered for. Scam sites are usually made on the fly and disappear just as quickly.

5. Try the phone number listed

WHOIS should list a phone number. Call it to see if it works. If it is an answer machine, the number is not in service, or no one ever answers during business hours, it is more than likely a scam. It might also be a website hosting service where the domain is parked, in which case there will be no way to contact actual staff for the site. Again, steer clear.

6. Look for the "s" in https://

This shows it is a secure site. If there is no "s", then the site is not secure and others can access your sensitive information. Google will not list sites that do not have https:// certification.

7. Run a Google search

See if the site has any reviews or if people are complaining it is a scam. Also, see if it shows up in search engine results.

8. Check the links on Google

If it is a legitimate site, it will usually have links pointing to it from other websites. If the only thing that shows up is the domain name, steer clear.

9. Beware phishing emails

These will often look like they come from PayPal or your bank, but there will be something off about the URL and it won’t always look identical to the usual log-in page.

CACooper Services, LLC

Self-Promotion Strategies for Attracting High-Quality Clients

December 16, 2019

One of the fastest ways to grow sales and profits in your freelance or service business is to go after high-end clients. They can afford to buy from you more often, and at higher prices. Having a regular client list of happy customers who come to you over and over again and pay you regularly, is the best way to run a successful service business.

But how can you connect with these high-quality clients? Here are several suggestions.

1. Make a List of All the Services You Can Offer

Choose the ones you do best, and ones that you can demonstrate through your portfolio, linking to good examples of that type of work.

2. Write a Profile of the Kinds of People Who Would Be Interested in Hiring You

Don’t make the mistake of saying "everyone" will want your services, because you will end up selling to no one. Instead, be precise about who you want to work with. For example, you might say:

"Small business owners in X niche or industry who can afford $Y per month in order for me to take over all the work involved with Z task. They are happy working virtually and will appreciate my expertise in reference to A, B and C software/programs."

3. Make a List of Their Main Pain Points

What do these people have the most trouble with? How can your services help? What can they afford to have you do this work?

4. What Is Your Competition Offering?

Search for other vendors offering similar services. Can you offer the same, or even more? Price yourself competitively based on your research.

5. Create a Great Portfolio Site

Your portfolio should contain examples of each service you wish to offer. Give each a name and hyperlink to it. If you offer a range of services, put the links into categories as well - such as WordPress administration, content creation, and so on.

6. Spend Time Where Your Target Audience Does

Once you have created your ideal customer profile and portfolio, and have identified their pain points, it is time to look online for your target audience. What sites do they spend time at? Which groups do they belong to?

7. Make the Most of Social Media

Your social media posts should show you are a problem solver who gets things done. Make the most of your free postings to convey the impression that you are reliable and able to deliver the services you offer in a timely and professional manner.

Run Facebook and Twitter ads that target exactly the kind of client you are looking for. These ad networks are so targeted, you will spend a fraction of what Google Ad-words would charge, and get better prospects to market to.

Make the most of LinkedIn too. Create a great profile that highlights the services you can provide. Use the professional services feature to find gigs that match your skills set.

8. Ask for Reviews and Testimonials

Once you have happy and paying clients, be sure to ask for reviews and testimonials to help market your services as a reliable worker who meets their deadlines.

9. Make the Most of Email Marketing

Create three lists of clients: prospects, current clients, and past clients. For prospects, you need to get them on the list to start with so you can begin to market to them regularly. A good way to get them to subscribe would be to offer them something of value related to your niche, such as an eBook, case study and so on.

For current clients, mail out to them a couple of times a month with useful content and anything new related to your company.

With past clients, consider sending out a newsletter, and special offers to get them to come back and use your services again.

Use these nine ideas to get the high-end clients you want from your niche.

CACooper Services, LLC

5 Great Ways To Start A Super Conversation In A Group Situation

december 9, 2019

Starting a conversation is not always easy. Especially when you don´t feel comfortable with the people you are conversing with.

There could be an eerie feeling of awkwardness at the start of the interaction unless you know the five secrets...

Here are five secrets to starting a great conversation with a group of people:

1. Get everyone involved.

When starting a conversation, introducing people to each other could be necessary. That is if you don´t know each other or some of those present don´t.

Then, connect one of your group to the topic you are talking about by inviting him to contribute. Or you might simply relate one person to another with their commonalities to encourage dialogue.

2. Choose a topic.

When starting your conversation, choose a general topic. One that everyone can relate to. This will let everyone feel that they belong. This is a great way to encourage everyone to share ideas.

3. Do not drill with questions.

This should be avoided especially when asking one person only. The person may feel that he or she is facing a firing squad. Asking too many questions to a person may let him or her feel uncomfortable.

By doing so you might give that person a reason to leave the conversation. The others may also feel uncomfortable with this - they might think that they will be asked next!

4. Break the ice.

At first, there may be awkwardness among the group. You can work to break the ice. Each one of the members is just waiting for someone to do this. You can do this by cracking a joke to make them laugh. You can also start by telling a story. This may lead them to share their story, too. Then, everything will follow.

5. Ask open-ended questions.

These require a more than yes or no answer. These questions will make the flow of your conversation much smoother if done intelligently. These questions can even lead you to another topic.

Asking questions allows you to quickly test the waters to see which topics people are interested in discussing. Just be careful to ask with a pleasing tone.

It is not necessary that you use all of these tips or to use them in order. You can simply choose which ones are most appropriate for the situations you find yourself in. What matters is using these tips to kick off a conversation on a positive upbeat tone.

Once you start experimenting with new ways to start conversations you will notice what works best for your personality. At this point it will all be much easier and before you know it you may even enjoy meeting new people.

CACooper Services, LLC

Enhancing Your Referral System for Your Service Business

december 2, 2019

Running a service business can be a great chance to earn money doing something you love while helping others. The trouble is that many small business owners are a bit shy about marketing themselves effectively. One way to combat this is to enlist the help of others who believe in you, and are therefore willing to refer you to others.

Word-of-Mouth Marketing

Recent studies have shown that word-of-mouth marketing is one of the most powerful methods for growing a business. People are much more likely to accept a recommendation from someone on their social network than from any marketing material they might see from a company. This being the case, it is important to make sure you have happy customers, and cultivate them as a referral system so you can get steady work regularly without having to spend a lot of time chasing after it.

Choose the Right People

Your first step is to target the kind of clients you would like more of. Some can be wonderful to work with, pay you on time, and really value your efforts. Others are less pleasant to work with, and you would not really want more like them.

They should obviously be a best fit for your niche or industry as well - someone who really understands what you do and would therefore be willing to point others in your direction because they know how good you are.

Let People Know You Are Looking

You may not be on the lookout for new work all the time, but when you are, let them know. Stay in touch with them via your email marketing service. Offer a special discount code for them, and anyone they refer, to help drum up more business.

Support Them with the Right Information

Create a page that tells those who wish to refer you exactly what they need to know. Be sure it has a link to your portfolio.

Think about Complimentary Niches

Try to work with other people in your industry who do similar things to you, but are not direct competitors. Also consider niches that might be a good fit. If you are already working in health, for example, fitness, weight training, weight loss and so on might all be good areas to expand into. Impress your clients and they will be happy to tell others about you.

Consider Offering Incentives

This can be a bit tricky, because it is really like a bribe and you need to administer the program to make sure everyone gets what they are entitled to. However, it can be a great way to get more referrals. Think discounts, one free month of service, an upgrade, and so on. Remember, 80% of your business will come from 20% of your customers, so keep your existing ones happy.

Ask for Referrals at the Right Time

Some business owners make the mistake of asking for a referral as soon as the new client has signed up. The trouble is, how do they know whether they like you or not? Ask for referrals once a project has been completed. Also ask in your regular email newsletter to clients.

Another good time to ask would be at the end of a survey in which you remind them of all the services you currently offer, and then ask them what other services they would find useful if you were to add them to your business.

It's easier than you may think to get good referrals, and it is a great way to get more business with minimum effort.  

CACooper Services, LLC

Biggest Mistakes People Make When Trying to Attract High-Quality Clients

NOVEMBER 4, 2019

There are a number of common mistakes freelancers and service providers make when they are trying to attract high-quality clients. Avoiding these mistakes can mean the difference between struggling or running your business smoothly, with a steady stream of clients willing to pay you what you are worth.

Not Distinguishing between Price and Value

A lot of vendors worry about price, and are willing to sell their services for less than their competition. The trouble is that you can get locked into the cheaper price, and find it difficult to raise it in the future. In addition, the lower price might attract only bargain-basement clients, rather than quality ones you could have a long-term relationship with. Top business people might actually dismiss you for being too cheap.

Then there is a question of value. Value and price are not the same. Your value will be in how good you are with your work, how reliable you are, and how well you are able to stick to your deadlines. Your value is also determined by your experience. If you are a real pro at WordPress, for example, then you are more valuable than a person charging the same amount who isn't, because you are bringing your knowledge and experience to every project.

Not Being Clear about What You Offer

Make a list of everything that you are good at that you could offer to your clients. Then narrow it down to things that you enjoy and can do quickly. Next, decide how closely related they are to each other. Can you offer a number of services that cover many of the basics that busy business owners would find it useful to hand over to others? They might include customer service, email marketing, uploading content to a blog, and so on.

For example, if you are able to do email marketing and you also have a health background, this might be worth mentioning in some cases, but not in others. A person interested in finance, for example, might not think you were the right person for them.

Not Choosing a Niche

Service providers who choose a particular niche to work in often find that it is easier to get work, because they start to build up a reputation as an expert in that niche. The top three niches are health, finance and self-help.

Not Having a Well-Constructed Portfolio

Your portfolio should give examples of each of the services you wish to offer, if at all possible. Give items a title, link to them, and if there are many samples, group them according to the category of services being offered.

Giving Away Too Much for Free to Make the Sale

It is great to want to prove that you are a talented worker who can deliver the goods, but time is money, and so is the work you do. A lot of new service providers give away far too much in terms of free information and their time. Free samples are not really needed - you have your portfolio to show what you can do.

You should also avoid long consultation calls. In an effort to be helpful and prove you are the right person for the job, you would probably give away far more information than you should. Then they really have no reason to hire you, because you have already told them what to do.

Not Marketing Yourself Enough

Once you are a service provider, you need to tell the world you are available for work. This is not a time to be shy.

Not Marketing Yourself in the Right Places

Determine where your high-end prospective customers are likely to spend most of their time. Then come up with marketing material that speaks to their needs, offering real solutions at an affordable price.

Not Asking Happy Customers for Referrals

Word-of-mouth marketing is key to a successful business. Happy customers spreading the word about how reliable and professional you are can make all the difference between a full calendar of regular assignments, and you having to chase all over trying to get gigs.

CACooper Services, LLC

Keeping in Touch with Past, Current and Potential Clients

October 28, 2019

Once you have started working as a freelancer or service provider, it is important to maintain a list of contacts and clients in order to nurture those relationships and hopefully get a steady stream of work from them.

Potential Clients

New projects are great because they offer you the chance to work with new people. However, don’t underestimate the value of current and also past clients who might be willing to offer you regular projects that will keep your business ticking over.

Marketing yourself can take up a lot of time. So can applying for new jobs at freelance marketplace websites and so on. It can also be really frustrating if you do your best to write wonderful proposals but are not getting any work.

Even if you do get gigs, they might only last for short amount of time, meaning that you still have to continue looking for new jobs while you are working on your current jobs. This soon becomes a tricky juggling act unless you’re very organized.

A Happy Customer Is Your Best Marketer

A lot of business owners make the mistake of focusing on potential clients so much that they neglect their current and past clients. This can be a big mistake. Past clients who are happy are your best resources for word-of-mouth marketing and recommendations. Don’t feel shy about asking them for a testimonial or reference in relation to your work.

Current Clients

In terms of current clients, you need to impress them with how professional and efficient you are. Producing your best work even under tight deadlines is what being a good freelancer or service provider is all about. Communicate clearly, be friendly but respectful, and you could end up with regular clients who really appreciate what you do.

Past Clients

The Pareto principle says that 80% of your business will come from 20% of your customers. It is easier to convince someone of your value when they have already used your services (if you have done a good job), than to try to convince total strangers to give you a try.

Your Portfolio

When working with so many clients, it can be easy to forget to update your portfolio to show off your best work, but that will be exactly what prospective clients want to see. At your portfolio site, you should have all you contact information and links to your best examples of the work that you provide - such as articles, website design and so forth. Each item should have a title, and a hyperlink to that item so they can see all you have to offer. Put this URL on all your marketing material.

Email Marketing

One of the easiest ways to keep in touch with past, present and future clients is to maintain email marketing lists.  A service like Constant Contact allows you to create different lists in your account, so you should have no trouble being able to create three separate lists to nurture these different relationships.

For past and current clients, you could send out a newsletter once a month with some valuable niche-related content and any new services you might have added to your business. Link to your portfolio. Treat them like they are special (which of course they are), and consider offering them discounts and coupons, or special service packages that bundle your offerings. For example, you might be a virtual assistant who specializes in WordPress. Consider offering niche-related content for their site as well as your uploading and scheduling work.

For prospective customers, get them on your list first by offering them a useful free item related to your niche. It could be a checklist, cheat sheet or other item that shows you are something of an expert, and can help clients work smarter, not harder. Then send them more details about the services you provide.

By nurturing your current and past clients as well as looking for new ones, you will get more business with less effort. 

CACooper Services, LLC

Hiring A New Assistant?

October 21, 2019

Are you considering hiring a new administrative or executive assistant? Maybe you should think twice.

The online service industry boom may be a viable alternative for your apparent human resource needs. More and more small businesses and even larger companies are turning to virtual office assistants to handle their administrative tasks.

Does it sound too complicated or different? Well, there are good reasons to at least consider the option.

Let’s take a look at a few of the benefits that a cyber employee has over their in-office counterpart.

-Insurance, taxes, and other benefits do not apply to most online service providers. They provide services as a contractor or freelance provider.

-Your relationship with the provider you choose is just that: service provider to client. Imagine having all your employees treating you as their favorite client all the time, doing their best work each time to ensure your repeat business! Conversely, have you ever been dissatisfied with a project you asked your assistant to complete. It probably, wasn’t feasible(or legal) for you to fire that person on the spot. Online you determine whether to continue that relationship by allowing them to work on future projects for you or not.

-It may not seem like a lot, but take a moment to think of all the capital you invest in each new employee you hire. Every extra phone line, data port, software license, cubic foot of office space, furniture, and anything else a person would need to sit in your office and conduct business reduces your bottom line.

Obviously, virtual assistants have some limitations. Online providers can handle just about any need that could arise. Consider that you may miss the personal aspects of working side by side with someone you know and trust. It’s the human and spatial aspects that are difficult to duplicate online. Extraordinary technology exists for communication and collaboration. However, none of that can ever guarantee you that if you stick your head around the corner and ask for an opinion or some help, you’ll get it immediately. Most likely they won’t attend your office holiday party or join the softball team!

There are many different types of companies online that can help you run your business more efficiently. You can hire on a project basis. You can put an assistant on retainer. If you have administrative needs that aren’t being met, you may want to consider your options before running into your local classifieds office, ad in hand.

CACooper Services, LLC

Business Cards : Does Your Business Information Stick?

October 14, 2019

Everybody that has ever been to a meeting, can recall the all familiar "passing" of the business cards.

This powerful marketing tool is often used and we have to wonder how often does the recipient of your card hold on to it, and use your business information positively?

In a world where first impressions count and business is becoming more competitive, it would be foolish to go with the crowd.

You have to act different to make an impact so that you will be remembered when the rest are forgotten. Often times, traditional business cards reflect your name, position in the company and contact details...not very inspiring.

Full color business cards might be a better option, but once again, you would have needed to make some kind of impression for the recipient of your card to give it a second glance.

In my opinion, it's not your actual business information that counts, but how you present it.

Next time you need business cards printed, think carefully, not only on content, but how you plan to present this vital information.

CACooper Services, LLC

A small Small Business summary

September 30, 2019

Small business is a term that is used day-to-day. This is because in the past decade the rise of small business has been larger than in any other decade prior. This is largely due to the increasing number of services that are available to small business owners, to enable them to keep their business running.

There really isn't any guidelines for when the term small business is used, however it is simply defined as a business which has a small number of employees. How few employees is debatable, and the definition of when a business changes from a small business to a larger corporation varies both by country and industry. This number is generally less then 100 employees.

As mentioned before small businesses due to their nature, are in most times sole proprietorship, partnerships, or privately owned. Common in may countries, small businesses, are most often related to: accountants, restaurants, guest houses, photographers, small shops, hairdressers, tradesmen, solicitors, lawyers, small-scale manufacturing etc.

Small businesses in often cases are located in private homes, for two main reasons. The first is because it is economical and in most cases convenient. The second reason is that there are several benefits with tax,etc for having your business in your home.

Running a small business is an exciting venture, and a great way to introduce yourself into the business world, and to gain business sense. If you are interested in starting your own small business, I would recommend having a talk with a local lawyer or accountant, who will be able to answer questions that are specific to your local area. Good luck with your new venture!

CACooper Services, LLC

Strategies For Successful Business Networking

September 23, 2019

There are a variety of organizations that run networking groups across the country. The largest group is probably Business Network International (BNI), which offers members the chance to attend weekly meetings and develop new professional relationships to help them grow their business. some chambers of commerce are now organizing "leads groups" for their members as well. These groups are intended to offer members a way to connect with each other and potentially refer each other business.

In most "leads groups" each group allows no more then one representative from any industry, so if the group has a mortgage broker other mortgage brokers have to join another group or wait for the seat to open up. The idea is that by restricting membership, you eliminate competition within the group.

The agenda at most structured networking meetings is pretty straightforward. Each member is given an opportunity to introduce themselves, then there is a short presentation by one or two members (each member gets the chance eventually). The meeting ends with members discussing potential referrals for each other. This means that most of the members get about one minute to present who they are and teach the other members of the group how to refer to them.

Most people do a great job of presenting themselves. However, most people do not think to ask for referrals. At most networking events, you are not expected to ask for a referral or explain what a good referral for you is. However, at a leads group it is not only acceptable, it is expected!

When you deliver your elevator pitch to a  group, your goal is to educate everyone in the room about your company and what you do, as well as to teach them the best way to refer others to you.  In addition, you want to make sure you actually ask for a specific referral. I will go through each piece of the outline in detail, but here are the basics.

* Introduction

o Name

o Position + company name

o Location of the company

o Overview of services

* Tell a story

* Call to action

The introduction piece of your presentation should stay the same every time you give it. You might say something like, "My name is Jane Doety. I am mortgage broker at ABC mortgages in Mytown, USA. We offer a full line of residential and commercial mortgage products." You can add some additional detail, but you should really focus on keeping this short and on point.

At each meeting, you will have the chance to differentiate yourself from the competition by telling a short story during your presentation. The story can be related to a specific challenge you helped a client overcome, a unique feature of your product or service, or you can simply talk about a new development at your company. Consider writing out your stories in advance so you know what you are going to say at each meeting. In addition, you can schedule the content so that the other members of your group learn more and more about you at each meeting. You need to focus on educating your group a little more each week.

The "call to action" is very important and the piece that most people overlook. You need to tell the other members of your group exactly what type of referral you are looking for.  For example, our mortgage broker, Jane Doety, might say, "Today a good referral for me would be a Realtor at XYZ real estate company." Jane may also say, "Today a good referral for me would be anyone who purchased their home more then 10 years ago."

I recommend that your "call to action" is as specific as possible. If Jane stands up and says that a good referral would be anyone who needs a mortgage, the rest of the group will have a harder time thinking of people to refer. If Jane asks for an introduction to a specific person at a specific company, someone in the group may know that person or know someone at that company who can facilitate Joe's introduction. The more specific the request, the more likely it is to trigger someone else in the group's memory.

A last minute hint:

Keep focused on the networks of the people in the group, not on the people themselves. In other words, when you are participating in a networking or leads group, you should not focus on gaining the business of the people at the table. Instead, you should focus on gaining their trust so that they will refer you people in their network.

CACooper Services, LLC

Don't Think You Can Afford Virtual


September 16, 2019

Not being able to afford a virtual assistant is the most common issue that is raised by business owners on this topic.  Actually, hiring a virtual assistant may be more affordable and viable for you than you realize.

There are two things that can help you determine whether or not you can truly afford a virtual assistant. First take a look at your expenses for the last two or three months. Have you spent money on items that you now consider fruitless, ones that were for products that you have never used? Your total for this type of purchase may surprise you. You could have spent that money or hiring a virtual assistant, even on a temporary basis.

The next area to look at is your daily or monthly to-do list. Do you spend lots of hours trying to design your book covers. Or trying to get your membership site to look and run the way you want it to? Would your time be better off spent elsewhere? What could you have got accomplished if you had hired someone to do these projects for you?

Your main accomplishment would be in getting these tasks actually

completed and having them crossed off your list permanently. Secondly you could have spent the time pro-actively marketing or working in other areas of your business. Ideally in those areas that you excel at.  

Can you now see that you might just have the money to hire a VA? Even if you are still not totally convinced you should start setting aside some funds for this purpose. Start with a small monthly budget and hire someone to do a few small jobs for you. This could be scheduling out your social media posts for a month.  

You will notice that even this one small job frees up your time. Your sites will most likely start to see more interaction from regular posting and this reflects on your main business.  

Once you start to see what a virtual assistant can do for your business you will be eager to give them more tasks. You may also find that you don't miss the money you are spending either. Instead you are spending money on something positive for your business rather than some fruitless product that didn't help grow your business as promised.

Hopefully by now you are ready to hire your first virtual assistant now and really start growing your business.

CACooper Services, LLC

Build a strong business with strong customer relationships

September 9, 2019

Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. We should look at the time after a sale as an opportunity not only to improve our products but also to establish long-lasting relationships with our customers.

It takes much more effort to win a new customer than to maintain a relationship with an existing customer. But maintaining current customer relationships is just as critical and I’d even dare to say, more important than gaining new customers. What can we do to keep our established customers feel appreciated? You need to follow up with your customers.

Following up may be as simple as writing an email or giving a phone call to a customer a few weeks after a sale. I make it a personal goal to contact customers within two-three weeks after completion of work.

Does this take time? It sure does. Is it worth it? Absolutely! Not only does this allow me to get good feedback from customers in order to improve my business, but also it establishes a more solid, long-lasting relationship that goes beyond the point-of-sale.

Most people were surprised that I would be willing spend the time to talk with them and were touched by the personal attention they received. And I was also surprised at how uncommon it was for online businesses to follow up on their customers. Some of the typical comments that I have received as the result of my efforts include:

”I really appreciate the personal touch, vs. the usual automated ‘we have received your email’ garbage, followed by... well, nothing usually...”

”Huh, never had customer support quite like this I appreciate it...”

People don’t like being ignored and definitely like being heard. There are many businesses that are ignoring their customers and, as a result, losing them.

Your current customers are the heart and core of your business. These customers provide return business and also provide the essential word-of-mouth promotion that no clever advertisement or marketing scheme will ever out-perform. Treat your customers like your own family. Go out of your way to communicate with them. If you neglect them, they will go elsewhere.

CACooper Services, LLC

E-Mail Marketing Turns Small Biz Into Big Biz

august 26, 2019

A crucial part of any online business is keeping in contact with your customers. The only way you can do that is with email. In these days of massive bulk emails, email certainly has its disadvantages, but it’s still one of your most effective tools in the battle for your customer’s business. While we would all love to have such a killer website and product that every visitor would purchase our stuff on their first visit, the reality is that just ain’t gonna happen.

Email marketing has earned a bad reputation in the last few years mostly because of the actions of indiscriminate bulk-emailers. You know the type. They send spam after spam of offers for of questionable pharmaceutical products, watches, software, and um, how shall we say…um, personal enhancement. They are easily recognizable by their misspelled subject lines and undecipherable “from” addresses. For good reason, most people are now extremely wary of handing our their email address.

So to get them to sign up on your email list you need to win their trust, and pique their interest. You can win their trust by calling your emails an “e-newsletter”. Make it sound warm and friendly. Pique their interest by offering them some type of exclusive info of the kind that they came to your website for in the first place.

Promise your customers that their email will never, EVER be sold or given away. This is an absolute MUST. And stick to your promise. This means that you must always carefully scrutinize every e-newsletter that you send to your list to make sure it is within the bounds of your customer agreement. Your customers are trusting you, expecting your emails to them to be relevant to their interests and useful in some way to them. Otherwise, they’ll certainly stop reading them, and most likely will start unsubscribing from your list.

One thing you most certainly don’t want to do is to start sending them emails with commercial offers that are unrelated to your core business. This is suicide and will cost you dearly in the long run. For example, if you run an e-newsletter pertaining to your real-estate development course, don’t start bombarding your customers with emails, or even ads in your e-newsletter, pitching your latest auto-detailing info course to them.

You also want to make sure your e-newsletter doesn’t degenerate into nothing more than a glorified sales pitch for your stuff. Your customers are savvy and will know when they’re being hyped-to. Keep your promotions and links to your website subtle, yet still present, and you’ll build trust with your customers. Eventually they’ll realize you’re not just a fly-by-night course-pusher wanting to make a quick buck, and you’ll start to see more sales as a result.

Your email list is a potential gold mine for you, but you must treat it with care and caution. Do so, and it will reward you many times over.

CACooper Services, LLC

5 Great Ways to Reach Your Target Market

august 12, 2019

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:

1.) Attend organization meetings

Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. What better way to meet and get to know these individuals while learning more about the market?

2.) Offer to speak at a meeting or conference

What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold their attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation.

3.) Advertise in publications your target market reads

The Internet is a great place to research what publications are out there. You can probably even get your advertisement to appear online as well as in the hard copy of a publication. Advertising can be rather expensive, so be careful with this one!

4.) Present a free webinar

If you are not confident in your public speaking skills, but still feel you have something of value to teach those you are trying to influence, try offering a no-cost webinar. It is usually fairly inexpensive to rent a bridge line to host your class. You can teach from the comfort of your own home, too. This is also a great way to get a list of names to add to your subscriber list for mailings. If you are comfortable with this option, you can charge a small fee for future webinar you hold, which will bring you some passive income.

5.) Start a blog

Write daily or weekly posts related to subject matter that will pique the interest of your target market. Spend time researching particular topics that you can write about. Then, add some pizazz...get excited when you post the information to your blog. If you're excited about something, others will be too. And don't forget to use keywords. These are what the search engines will use to find the content in your blog and draw others to it.

CACooper Services, LLC

The Elevator Pitch: First Contact

august 5, 2019

Entrepreneurs with businesses in early start-up differ on what they believe to be the most important element, although many professionals will argue that creating a solid business plan should definitely be the first step. A well-crafted business plan lays out all the details and strategies, includes projections for revenue and spending, and will be reviewed in detail by bankers and venture capitalists. But in fact, the most important document that should be created even before the business plan is the “elevator pitch.”

The fact is, most people will not read a business plan unless they have been motivated to do so beforehand. The elevator pitch is that motivating factor. It's the hook that gets them into the room. It's the catchy jingle that gets people to pay attention to the ad. It's the best parts of the business plan, without the boring details. The elevator pitch is the place for the excitement, not the place to include all the technology, buzzwords and explanations.

An elevator pitch should be able to be condensed into a single-page presentation, short enough to be memorized, or read easily within a few minutes—that's how it got its name, it's a pitch that's short enough to be presented during the course of an elevator ride. The elevator pitch condenses your business concept into something that can be presented in about a minute or two—essentially, the parts that matter, the very “essence” of the business.

The elevator pitch skips the hard-core financials, and gets straight to the heart of what it is about the business that really gets you excited. That's what this pitch is about—you don't need the proof of concept here yet, that comes in the full-length business plan. The elevator pitch is the commercial that gets people interested.

The elevator pitch should be inspirational and creative, hitting the high points of your business concept, and should accomplish the following:

• Hit the high points of what it is you hope to do

• Summarize the problem/solution aspect of your concept

• Describe the business model—how is it going to make money?

• Create excitement on the part of the reader/listener

• Describe the profit potential without having to bring out charts and graphs

• Tell why you/your company are well positioned to accomplish your goal

• End with a call to action

The first couple sentences are the most critical, and should present your core concept. If you can't tell what it is you want to do in two sentences or less, then you need to simplify your concept. There will be plenty of time to get into all the details later, once you've captured your audience's interest.

CACooper Services, LLC

2 Common E-Mail Problems and What To Do About Them

July 29, 2019

When it works well, e-mail can be great. It's hard to beat e-mail for everything from staying in touch with family to requesting information from businesses or other organizations. Want to send the same message to several people? Communicate with someone across the continent? Transmit photos, manuscripts or other information? For speed and efficiency, this virtually instantaneous medium is one of the most convenient features of modern life.

But e-mail is not without problems. If you key in the name of an intended recipient but your message keeps bouncing back, you might not be singing e-mail's praises. Ditto for attachments that won't open or other such nuisances. With just a little patience, though, you can readily overcome most e-mail problems. What follows are 4 common e-mail problems along with solutions for overcoming them.

Problem – Returned Messages

This may be the most frustrating of all e-mail problems. After taking the time to create a message, you click on the “send” button and consider your task accomplished. But the next thing you know, the message pops up in your in-box with a heading that it did not reach its intended recipient.


First, take the simple step of checking to see that the address of your recipient has been entered correctly. This may seem obvious, but sometimes the only thing wrong is a misplaced letter, the use of “com” instead of “net”, or some similar error. If you know the correct address, this is a straightforward matter of double checking each character. If not, you might need to experiment by sending multiple messages, or by entering alternative addresses with slight variations. Under this approach, you simply keep track of which messages are bounced back and compare them with the overall list of addresses you used. If you sent four variations but only three were returned, you have solved the problem by the process of elimination.

Sometimes the source of your problem lies with the recipient. If messages to other addresses go through but fail here, try to contact the intended recipient by other means and report the situation. The cause may range from a temporary problem with the recipient's server to a switch to another e-mail provider, to a full in box. In this case, simply waiting may be the best recourse. Or a phone call or other communication may be required on your part to obtain the correct e-mail address. If all your messages are being returned, you may have a connection problem. See below for more details.

Problem 2 – You Have Lost Your Connection

Sometimes a failure to send or receive e-mail can be traced to a lost connection with your Internet service provider.


If you see a “failure to connect” or “no response” message or have otherwise determined that you have failed to connect, double check to make certain there are no physical problems.

First, check your cables and connections. If you use a dial-up modem, listen to make sure it produces the normal high-pitched dialing sound. If not, the problem could be a loose connection. Locate the phone cord that runs from the back of your computer to the phone jack, and then make sure that each end is plugged in snugly.

If you will don't hear the expected dialing sound, check to make sure your phone cord is undamaged. If it seems worn, replace it with a new one. Other steps include making certain the line is plugged into the right port, and checking the phone jack by plugging the cord into a different jack. If you hear the dialing sound after any of these steps, you have made a successful connection.

Connection problems may be more common with dial-up modems than with broadband connections, but the latter are also dependent on physical connections. A loose wire or poorly connected cable can easily be problematic. Sometimes a glitch occurs that can be best addressed by repeating portions of the initial set-up process. A simple fix touted by Verizon technical service reps for some DSL (digital subscriber line) customers is to disconnect the three lines from the back of the modem and then reconnect them in a specified order. When this action is taken, the online connection is immediately regained.

If you are online but keep getting bumped off, the lost connection can be the result of an unintended software command. In Outlook Express, for example, you will find the command “Hang up when finished.” If the box in front of this phrase is checked, the connection will automatically be severed each time you send or download e-mail. Sometimes a misdirected click of your mouse will cause you to place a check in the box even though you do not realize it. Simply click on the check mark to make it disappear, and the hang-ups will cease.

These 2 common e-mail problems are quite easy to determine and when rectified will make your emailing experience more enjoyable.

CACooper Services, LLC

Best Passwords

July 15, 2019

No sane person would ever like someone else reading her email. Or for that matter some other person using her password and breaking into a financial institution. You should, therefore, choose a strong, secure password in such a manner that would be a hard nut to crack for others and easy for you to remember. The more random and mixed-up you make it, the harder it is for others to crack. Mind you, if your password is compromised, the password crackers will even take over your identity.

A password, if too short, is vulnerable to attack if an attacker gets hold of the cryptographic hash of the password. Present-day computers are fast enough to try all alphabetic passwords shorter than seven characters. We can call a password weak if it is short or is a default, or which can be rapidly guessed by searching a subset of all possible passwords such as words in the dictionary, proper names, words based on the user name or common variations on these themes.

On the other hand, a strong password would be sufficiently long, random, or which can be produced only by the user who chose it, so that 'guessing' for it will require too long a time.

For maximum security, the user should follow some simple guidelines:

1) Passwords should preferably be at least 8 characters long and not more than 14.

2) Passwords should contain a mix of numbers, letters, and special characters (%&[email protected]).

3) Passwords should not contain a dictionary word from any dictionary, be it French, Spanish, medical, etc.

4) Each password should be different from the user's User-ID and any permutation of that User-ID.

5) New passwords and old passwords should differ by at least 3 characters.

6) Avoid picking names or nicknames of people, pets, or places, or personal information that can be easily found out, such as your birthday, address etc.

7) It’s wise to stay away from common keyboard sequences, such as dfgh678 or abc345 .

8) Never form a password by appending a digit to a word. That can be easily guessed.

9) Avoid writing your password down or storing it on your computer.

10) Never share your password with anyone else.

CACooper Services, LLC

How Well Do You Know Them?

July 8, 2019

It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?

In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to sell to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a "trusted advisor". They feel "comfortable" that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients, do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a persons desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to create in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.

CACooper Services, LLC

5 Free Online Advertising Channels For Your Business

July 1, 2019

What a wonderful invention it is, this thing we call the Internet!

If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What's best is that there is a seemingly endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!

Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge! It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business' budget whatsoever.

Advertising can be a big problem otherwise. A lot of companies reserve a big chunk of their budgets to cover marketing expenditures. Sometimes, these gambles pay off, but there are occasions when they fail miserably, putting to waste some good money that could have been used in other areas of development for the business involved.

But with the many channels available online, marketing has become a less risky course of action. There so many avenues available online where you could advertise your business for free and attain more exposure for your products or services.  Here are some of them.

1. You could advertise through your own website. Ordinarily, you should pay a nominal fee for web hosting and your domain name. A paid web hosting service is more reliable. Your own domain name would impress upon your visitors an immediate sense of professionalism. But if you don't want to spend for them, there are a lot of free web space providers on the Internet!

2. You could advertise through other people's websites. And you could do this in a lot of ways too! You could create a banner that would summarize your business' offers and have it displayed on existing pages. Or if you have your won website for your business, you could use the said banner to link to your pages, or you could even settle for simple links. Additionally, you could have other webmasters rave about your venture and they could talk about it in their own websites.

3. You could create your own affiliate program. By giving commissions as incentive, you could invite a lot of Internet users to become your affiliates. Each affiliate would work to help you make a sale. It's like having a battalion of sales representatives that you'd only have to pay if they manage to refer a willing customer!

4. You could try viral marketing. Viral marketing is the online equivalent of word o mouth advertising. By giving away something for free, for as long as that something has a link or a simple reference to your business, you're encouraging the recipient to spread the word about your business to the people he knows. This would result in the exponential expansion of your business message like wildfire.

5. You could advertise in online communities. Forums and mailing lists are popular venues that could likewise convey your business message. Membership to these groups is usually free. Additionally, you could also create your own mailing list and start capturing leads for future sales by doing some helpful follow-ups.

The Internet is a great place for promoting your business. There are five million people online at any given time and the world is, quite literally, your market. It would be best for your business to capitalize on this wonderful opportunity and expand your audience a thousand fold bigger!

And you wouldn't even have to spend a penny while you're at it.

CACooper Services, LLC

Ad Flyer Tips

June 17, 2019

You have a book sale next week or a new product to introduce. But with a limited budget you cannot decide what marketing strategy to use. You need not worry anymore because you can get the news out quickly by creating flyers. Flyers are among the easiest to produce, least expensive and effective marketing materials today. You can hand them out, mail them or leave them in a bulletin board or any place where your target customers hang out most.

So let’s say you have decided to create flyers to promote your book sale. How can you possible make them interesting and catchy?

Choose the right colors. Colors play a big part in flyer printing. The colors that you will use can send different feelings to your prospects. It can influence them in deciding whether to go to your book sale or not. Simply put it can make or break your sale.

Use images or photographs. Images have been effective in attracting the attention of prospects. You can use photos of yourself or any image that suits your purpose. This can create name recognition and a feeling of trust to your prospects. Likewise, it can express ideas and feelings that words can’t.

Be simple. Create designs that are simple. Do not use different typefaces to reduce visual confusion and to be able to effectively communicate your message. Keep in mind that good flyers don’t have to be complicated. Oftentimes, a simple design is far able to make a sale than those flyers with bold, complex designs.

Create a good headline. Understand that your flyer is not a business card. You need not make your business name as your headline. Instead, create a headline that speaks of your products and services. Present your prospects with headlines that address their needs – a headline they can’t ignore. So instead of using Larry’s Bookstore try using Get best-selling novels of celebrated authors for half the price you would pay elsewhere or Great book selection at affordable prices.

Don’t leave the backside empty. The printing expense in flyer advertising is just a small part in the overall expense. It is in the distribution that most expense comes in, both in terms of time and money. That is why if you are going to distribute flyers you might as well consider handing out a two-sided flyer for a better chance of making a sale.

So remember, making an effective flyer can cost you only a couple of dollars compared to the money that it can make for you. So make an effort to make your flyer a successful marketing tool.

CACooper Services, LLC


short informational articles

Finding a Solo virtual assistant

January 4, 2019

When уоu hаvе a ѕmаll buѕinеѕѕ, еvеrу penny counts, ѕо it might bе hard to juѕtifу thе expense оf hiring a раrt-timе or full-timе еmрlоуее juѕt to field рhоnе calls, mаkе appointments or tуре uр dосumеntѕ. Nonetheless, these tasks аrе nоt оnlу timе-соnѕuming, but vitаl to thе ѕmооth ореrаtiоn оf any business. Thе riѕе оf thе intеrnеt makes it easier than еvеr tо hire virtualаl аѕѕiѕtаntѕ fоr оnе-timе tаѕkѕ оr mоrе regular wоrk, even full-timе assistance. Although virtual assistants аrе rеmоtе, it’s juѕt аѕ imроrtаnt tо build a trusting relationship juѕt as уоu would with a реrmаnеnt еmрlоуее. Check out CACooper Services, LLC for your office needs.

CACooper Services, LLC

Going Paperless (part 1)

January 7, 2019

Going paperless. Sound a little scary? Nah, not really. At least it doesn't have to be. As few as 10 years ago, we kept box upon box of archived paper files. At one point, we had at least 100 of those boxes stuffed to capacity with trees. Unfortunately, it was a necessity. Back then, though, the technology (at least affordable technology) to go paperless wasn't there. It would have cost thousands of dollars in labor and services to retroactively make all those paper files into electronic files. Fast forward to today and going paperless is quite simple and inexpensive. 

But why go paperless?

1. Less physical storage space necessary - save on file cabinets, paper, and folders

2. Locating files becomes more efficient - it's as easy as "edit" "find".

3. Paperless, or electronic storage, is more cost-effective than printing everything and storing it on paper copy - electronic storage space is cheap!

4. The "ink" on an electronic copy of that important whatever won't eventually fade like a paper copy will.

5. Files are more easily transferred from your archives to an associate who may need to see it.

6. You don't need to pay an assistant to constantly do your filing for you. With electronic storage, it's a snap to quickly "save as" into the appropriate folder on your hard drive.

Stay tuned for next week for part 2 of Going Paperless. I will discuss some disadvantages to going paperless.  

CACooper Services, LLC

Going Paperless (part 2)

January 14, 2019

Going paperless Pt 2. So, last week I talked about why you should go paperless. This week, I promise to tell you some disadvantages to going paperless.

1. Because electronic media is susceptible to power surges, scratches, and the like, there is a risk of losing that data.

2. You MUST remember to back up your disc drives and keep a copy of that data in a safe place - off premises preferably.

3. You'll likely have to do your own filing unless you want your assistant to access your computer.

Even if you've been a long-time packrat of paper files, there's no reason you can't start going paperless now. Start by making a conscious decision NOT to continue printing and filing everything that comes across your desk. Just as you would keep your paper files organized by setting up folders for various topics, do the same for your electronic files by creating folders on your desktop.

Depending on your filing system, set up folders for things such as "Clients", "Prospects", "Form Files", "General Information", etc. Within those folders are more folders. For example, your "Clients" folder should contain a folder for each client. Your "Prospects" folder should contain a folder for each prospective client and so on. Then, when that prospect becomes a client, you can simply drag his or her folder over to your "Clients" folder.


Stay tuned next week for Pt 3. 

CACooper Services, LLC

Going Pap​erless (part 3 /Final)

January 14, 2019

Going paperless Pt3(Final). So, last week I talked about some disadvantages to going paperless. Here is the last little tip to help you out. If you don’t already have one, a scanner is a tool that is indispensable in the paperless world. Virtually any piece of paper or photo that you receive can be scanned and made into an electronic picture file. After you've created that picture file, you can email it to anyone you'd like as well as store it in your electronic files on your hard drive.

Hopefully you can see how going paperless can benefit almost any company or individual. The cost savings alone are enormous; reducing the amount of paper, ink, and folders you need to purchase.

If you need assistance with going paperless, CACooper Services, LLC can help you with this project.

Grow Your Business By Using a Virtual Assistant

February 11, 2019

Are you looking to grow your business? Most people are but they find themselves stuck with knowing how to go about this. Are you stuck in a rut and find yourself working 14 hours a day or more on your business? Plus you still find that your business isn't growing? If so then you need to start adding team members to your business. 

One way to achieve this is to hire a virtual assistant. VA's as they are known come in all shapes and sizes with different skill sets. You can find software specialists, content creation assistants or a social media wizard. You may just be looking for someone to share and brain storm ideas with.

Hiring a virtual assistant can help you personally free up more time. It can be more cost effective than hiring a physical employee and it allows you to expand your business. 

By incorporating the power and expertise of a virtual assistant you have just created a more productive business. It's practically impossible for you to do everything in your business alone. You only have so many hours a day and do you want to sacrifice time with your family over your business? 

No doubt your day is busy but it can also be filled with small tasks that can easily be delegated to someone else. How many of the following tasks are you performing on a regular basis?

1. Posting to your social media sites

2. Updating your WordPress sites

3. Proof reading and editing your blog posts and articles

4. Research

5. Search engine optimization

6. Creating and searching for suitable images

7. Scheduling appointments

8. Answering the same questions in emails repeatedly

9. Searching through your news feeds for content to comment on

10.Scheduling posts

All of the above tasks could simply be handed over to a virtual assistant. These items can easily eat up a good chunk of your time each day. Wouldn't it be more productive for you to work on networking, marketing or creating new products for your own business? Just launching one new product could easily take your business to new heights. 

By giving yourself more free time you can also schedule more time with your own family. When was the last time you actually went to your child's school event or even had a family vacation? There is no reason you should have to miss these important events with your family. Hiring a virtual assistant can honestly be a way to get your life back on stable ground.

CACooper Services, LLC

Top Tips for Working with a Virtual Assistant

March 18, 2019

Mаnу реорlе think thаt ѕimрlу thе асtiоn оf hiring a Virtuаl Assistant will сhаngе

еvеrуthing in thеir buѕinеѕѕ.

Thеу often аѕѕumе thаt mirасulоuѕlу, thеir work will gеt соmрlеtеd with minimаl

еffоrt оn their раrt. Onсе thеу gеt ѕtаrtеd, thеу quiсklу bесоmе diѕарроintеd to

discover thеir wоrk iѕn’t mаgiсаllу gеtting соmрlеtеd аѕ they thоught it would. Whа

mоѕt реорlе dоn’t realize iѕ thаt building and managing a good wоrking rеlаtiоnѕhiр

with thеir VA is kеу tо mаking it a success.

Thеrе аrе ѕоmе simple ѕtrаtеgiеѕ уоu саn рut in place tо mаkе sure you don’t end upfrustrated аftеr hiring a VA.

Be Oреn in Yоur Cоmmuniсаtiоn

Yоur virtual assistant ѕhоuld be able tо rеасh уоu with quеѕtiоnѕ аt any timе. Bе open in уоur соmmuniсаtiоn, and рrоvidе lines оf communication that аrе appropriate fоr whаt уоu wаnt уоur аѕѕiѕtаnt tо dо. If you аrе having аn аѕѕiѕtаnt dо tasks likе сrеаtе memos аnd mаnаgе ѕосiаl media, ассеѕѕ viа еmаil аnd/оr Skype iѕ uѕuаllу ѕuffiсiеnt. However, if уоur аѕѕiѕtаnt is scheduling appointments оr working оn sensitive рrоjесtѕ, he or she might need your рhоnе numbеr.

Bе Awаrе of Limitations

Don’t overload уоur virtuаl assistant, аnd make ѕurе уоu stay ореn to his оr hеr

limitations. Be аwаrе of whаt уоur аѕѕiѕtаnt can handle, and whаt might bе tоо much. With a littlе thоught аnd сrеаtivitу, аnd by checking in with your assistant оn оссаѕiоn to mаkе sure hе оr she is hаndling things appropriately, you саn kеер уоur assistant from burning оut аnd drоррing the bаll.

Agrее to a Рrосеѕѕ

To minimizе the сhаnсеѕ оf thingѕ going wrong, уоu nееd tо соnѕidеr hоw уоu

аррrоасh, manage, аnd еxесutе tаѕkѕ to уоur VA. Will you vеrbаllу infоrm уоur VA оf tаѕkѕ оr writе them dоwn? Will уоu batch tаѕkѕ together оr ѕеnd them as аnd whеn required?

It’s vital to сrеаtе documented рrосеdurеѕ tо help educate уоur VA or соmmiѕѕiоn

уоur VA tо сrеаtе thеm fоr уоu. It might bе a gооd idea to соmmiѕѕiоn уоur VA to

rеviеw аnd improve or ѕtrеаmlinе your еxiѕting processes too.

Trust Your VA to Do the Job and Let Go

In оrdеr tо wоrk successfully tоgеthеr, уоu hаvе tо trust уоur VA аnd know that she

has thе ѕkillѕ rеquirеd tо perform her job. Wоrking with a VA iѕ аn еxсiting step fоr

уоur buѕinеѕѕ, аnd it ѕhоuld not bе a headache. By kеерing уоur wоrk аѕ оrgаnizеd аѕ possible аnd mаking ѕurе уоu communicate effectively, your rеlаtiоnѕhiр with уоur VA will create hours of frее time ѕо thаt уоu саn focus оn helping уоur business tо thrivе.

CACooper Services, LLC

Examples of What Virtual Assistant Can Do for You

April 19, 2019

A virtual assistant can really help free up your time in your business. Instead

of trying to do everything for yourself a VA can take over those tasks that

you don't have time for, as well as doing those that you don't like doing.

Virtual assistants offer their services in different areas and this article will

take a look at some of these areas.

The General Virtual Assistant

As the title suggests hiring a general virtual assistant will provide you with

help in various areas. These include answering your emails, posting to your

social media sites, doing data entry and just helping you stay organized and

on top of things with your business.

The Affiliate Marketing Assistant

This type of virtual assistant can help you with your affiliate marketing

efforts. A VA that has experience in this area can help you with SEO

strategies, generating traffic and tracking it. Or they can be put to work

helping you build your email list and even researching what products to


The Content Creator Virtual Assistant

This type of virtual assistant will have the experience to help you create your

projects. This may include writing up reports, compiling eBooks, writing blog

posts or creating your newsletters.

If you are looking for this type of assistant be sure to research freelance

writers as well as virtual assistants.

Graphics/Designer Assistant

You may find that you only require help with graphics on a temporary basis,

for example when launching a new website or product. This is an area that

many people have difficulty with, so it just makes good business sense to

hire someone with experience instead.

Bookkeeping Virtual Assistant

This type of virtual assistant can help you with the financial side of your

business. Instead of you trying to figure out your taxes and keeping your

records straight, let a professional do it for you. You may also find this is

someone that you only need to hire on a temporary basis. First to help you

get your current finances in order and then just on a quarterly basis to help

you report your taxes.

Software Virtual Assistant

This type of virtual assistant can be a life saver. If you have ever tried to

install a new software and failed you will understand what we are talking

about here. Instead of struggling and getting frustrated hire someone to do

the installation for you. Your new software will be installed and running in a

day or two instead of you taking a week or more to try and do it yourself.

These are just the top types of virtual assistants you will find. Of course you

should have no trouble in finding someone to help you with almost any task

you need done.

CACooper Services, LLC

How Hiring a VA Will Grow Your Business

May 14, 2019

It can be hаrd tо think of hiring ѕоmеоnе еlѕе to аѕѕiѕt you when you are thinking

about your bottom line, but it may bе mоrе соѕt еffесtivе thаn you think. Yоu аrе

probably spending mоrе timе on рrоjесtѕ, ѕеnding оut соrrеѕроndеnсе, bооk-kеерing аnd mаnу other tаѕkѕ thаt аn assistant could dо. Running a business iѕ nо walk in thе park. Evеrу аѕресt of it hаѕ tо work ѕmооthlу аnd cooperatively fоr it tо bесоmе ѕuссеѕѕful. A virtuаl assistant саn help build уоur business in tеrmѕ of:

1. Mоnеу: Virtual assistant ѕеrviсеѕ аrе inсrеdiblу cost-effective bесаuѕе thеу

only gеt раid for thе hоurs they work, and you determine that. It will ѕаvе уоu

a lоt of money bесаuѕе уоu dо nоt nееd tо рау for taxes, ѕосiаl ѕесuritу,

bеnеfitѕ, training, incentives, еtс. like you would an employee. Thеу аlѕо dо

not nееd a physical working ѕрасе whiсh mеаnѕ no соѕtѕ fоr ѕuррliеѕ and more

office equipment. The mоnеу thаt уоu save саn then be uѕеd on other

imроrtаnt thingѕ thаt саn hеlр уоur соmраnу.

2. Timе: A virtual assistant саn get a jоb dоnе faster than you can simply because

they are used to executing the task—they do it every day. It will not оnlу ѕаvе

уоu a mаѕѕivе amount of timе, but it саn аlѕо givе уоu thе орроrtunitу tо turn

tо more important mаttеrѕ and gеt other thingѕ done that only you can do.

3. Mаnроwеr: Virtuаl аѕѕiѕtаntѕ аrе nоt juѕt fоr аnѕwеring саllѕ оr dоing minimаl

administration work. Thеу аlѕо inсludе grарhiс dеѕignеrѕ, рrооfrеаdеrѕ, lауоut

аrtiѕtѕ, writers, trаnѕlаtоrѕ, еtс. Yоu саn bаѕiсаllу gеt аnу kind оf VA that you

need to help your business grow.

4. Thе quаlitу of wоrk. Whеn уоu are a ѕtаrt-uр соmраnу, there iѕ a nееd fоr you

tо come uр with a grеаt deal of output in оrdеr to mаkе a good аnd lasting

impression on уоur рotential сliеntѕ. Many virtuаl аѕѕiѕtаntѕ асtuаllу worked in

thе соrроrаtе world, giving thеm the skills аnd knоwlеdgе you need.

5. Building connections. Nоwаdауѕ, thе internet саn ассеѕѕ аlmоѕt еvеrуthing.

With the help of a virtuаl аѕѕiѕtаnt’ѕ widе accessibility and knowledge, there is

a роѕѕibilitу for you tо find more potential clients, invеѕtоrѕ, ѕроnѕоrѕ, and

buyers to build уоur business.

Hiring a VA may bе thе best thing fоr уоur buѕinеѕѕ whether it iѕ ѕmаll, lаrgе оr juѕt

ѕtаrting out. Trу оnе оut—you mау bе pleasantly ѕurрriѕеd аt what a VA саn bring to уоu and уоur growing business.

CACooper Services, LLC

Managing Your Emails So They Do Not Get the Best of Your Time

May 20, 2019

Email is great, and saves a lot of time. You no longer have to wait three or more days for someone to get a message from you. You can use it to be more organized, set tasks, and more. But, email can also get out of control and suck up a lot of time if you’re not organized.

* Use Rules, Filters, Labels and Folders – Remember that simple is better than complicated so don’t go too crazy with these, but do create labels and/or rules and filter to help you organize your mail better.

* Read Emails and Act Immediately – When you open an email, take care of it immediately. Read it, then act. If it requires nothing, delete it; if it has something interesting you want to note, use a note-taking program to save it. If it has a task, copy and paste into your to-do list and calendar.

* Set Specific Times for Checking Your Email – Don’t keep your email notifications on all day long so that you’re constantly dealing with email. Instead, choose specific times during the day to check email, at the very least first thing in the morning, after lunch, and about an hour before the close of business. Let your people know your schedule.

* Create Separate Email Addresses – The great thing about email addresses is in most cases you’re not limited to how many you can have. Don’t go nuts, but do create a separate email for unimportant information such as business that requires an email sign-up to view information, or non-relevant newsletters. Separate customer service addresses are good too.

* Be Free with the Delete Key – It’s tempting to save all those cool newsletters with great points and things to learn, but the truth is, you’re not likely to ever read them again. Use your note-taking tool to keep the most important points, and then delete.

* Create a Swipe File or Hot Keys with Automatic Replies – If you find yourself saying the same things over and over again, which is not uncommon, create a swipe file or hot keys that enable you to answer those questions again and again. Another way is to create a FAQ on your website and link to that specific answer.

* Keep Email Replies Short and Simple – You don’t want to write really long emails to anyone. If you do, people will get confused and not really understand your answer. At the most an email answer should be about three or four paragraphs. If you include bullet points it will be easier for the recipient to act on.

* Copy Tasks to Your Calendar Immediately – Use your calendar to its fullest advantage by copying and pasting anything with a date in it to your calendar immediately. If it’s a task, copy and paste to your project management system too in order to stay on track with your activities.

A final idea is to outsource anything to do with customer service to someone else. That way you don’t even need to deal with it. Using these tips and tricks can help you manage your emails so that they don’t take up too much of your time and effort. Taming the email monster will pay off in many ways and give you back more time each day to use on more important tasks.

CACooper Services, LLC

Business Tools to Help You Run a Successful Business

May 27, 2019

When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first contract. It isn’t always feasible to employ an accountant and a solicitor as well as a secretary, a salesperson and any other workers needed in the daily running of the business. So, we need to be able to diversify when setting up a new business and the best piece of advice anyone can give you to help is to make the most of the widely available business tools on the market.

Financial Documents and Tools

An accountant is a very expensive commodity that many new businesses can afford full-time. It is down to us to undertake as much of the financial side of things as possible; a daunting task indeed. There is help at hand in the form of business tools.

Spreadsheets have become immensely powerful and can do much of the financial work that any business needs, even invoicing. The Internet is awash with free standard documents for almost any occasions; if you aren’t proficient at doing this yourself, you can find balance sheets, daily cash sheets and almost anything you could need.

The Legal Minefield

Mention legal documents to a new business owner and most will curse you. Again, paying for a lawyer to create all your contracts and other legal documents is a cost that new businesses may not be able to afford. Look at other contracts, get ideas off the internet and take a look at the standard contract and terms and conditions guidelines and when you’re ready, book a session with an affordable attorney and let them look over everything. This way you will only pay once and get all the information you need for an affordable price.

It is important that you get any legal documents checked at least once. A poorly written contract can cost you a lot more than the lawyer’s fees.

Human Resources

Human Resources, or personnel as it was once known, will become very important when you start to employ staff. There are a lot of rules and regulations to abide by as well as a lot of extra information to store that is both important and


You can get time and attendance software, standard contracts, standard terms and conditions and software to look after your payroll details.

These are just a few tools available to new business owners. To do a job right requires the right tools. It is better to spend time researching your options first to find the right tools, than to get yourself into a real bind attempting to do the job with the wrong (or no) tools. You will find that the time it takes to get the right tools will pay off time and time again.

CACooper Services, LLC

Customer Loyalty – The Key to Business Success

June 10, 2019

Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers.

Research has shown that 65% of customers say they are loyal. You may be happy with this but you shouldn’t! Satisfied customers are in a state of nothing – they are neither is satisfied or happy; they are in between. They will tolerate you while you are of use to them but if a better deal comes along, they’re off.

On the other hand, loyal customers are your friends. They will be with you through thick and thin; they will be the first to try out you new product; they willing give you honest feedback; they will regularly refer business to you. This is what you want! But how can you turn a satisfied customer into a loyal one?

Let Them Decide How to Do Business with You

Today customers are a lot more sophisticated in how they want to do business. If your product or service lends itself to be offered via a number of different means, then give your customer the option.

Can you deliver face-to-face? What about telephone services? Could you make use of SMS texts for quick notes and reminders? Do you have a web site through which customers can contact you or even make orders on-line? If you provide a variety of delivery channels which are available to suit the customer’s needs then they are more likely to stay with you.

Build a Relationship

Loyalty can only be achieved if you have a true relationship with your customer. Aim to build rapport. Understand who are dealing with you and understand what they are looking for. Keep in regular contact with them; you don’t necessarily have to be selling something. Always use their names, especially their first name if you can.

All of this will help in building a long-term relationship. Once you have this, they are less likely to walk away.

Generate Staff Loyalty

How can you cultivate a loyal customer if your staff are not loyal to the business? You must have staff who care for the job and will do anything to protect and move the business forward. Customers will be more loyal if they see familiar faces. A business with a high staff turnover will find it difficult to build a relationship with their customers.

Treat your staff well. Reward their successes and recognize their achievements. Hold regular training sessions so they feel they are learning and developing. An established training programmed will also make sure that their product knowledge is up to date.

Seek Out Complaints

This sound strange but the average customer has to be encouraged to complain! Many will keep quiet about poor service but if they can find someone else to do their business with, they will. Set up a clear complaints procedure so customers can complain if they wish. Provide staff with the tools to effectively deal with customer problems. Follow up all complaints to ensure that they have been resolved.

Take an Interest

Show your customers that you are interested in their views. Run regular surveys to find out what they think of your service, to find out what you can do differently. You can either carry out a survey over the telephone, or go as far as doing a mailing to all your customers.

Taking the trouble to contact your customers will reinforce the message that you want their custom. But don’t forget – take action on what you find out!

Be a ‘Can Do’ Business

Customers like nothing better than a business which delivers on even the most difficult of requests. ‘Can Do’ businesses will always have loyal customers. Train your staff to never use words like, “Sorry but …”, “It’s not my fault”, “Its company policy”.

Be a business where solutions are always looked for and problems seen as challenges.

Look After The ‘Golden’ Customers

The old 80/20 is likely to apply to your business – 80% of your sales or profits are likely to come from just 20% of your customers. Work out who your top 20% are and love them to death! Why not concentrate on turning the remaining 80% into loyal customers? Well, the 20% have already shown that they trust and respect you. A little more effort with these customers will reap more business than concentrating on the ‘maybe’s’. By all means, run a program to convert the ‘maybe’s’ but put more effort into the converted.

So, there you have it. Some ideas and tips on how to build and keep loyal customers. Take a critical look at your business and put a loyalty building program in place, which will boost sales and profits.

CACooper Services, LLC