Informational Articles by CACooper Services, LLC


Best Passwords

July 15, 2019

No sane person would ever like someone else reading her email. Or for that matter some other person using her password and breaking into a financial institution. You should, therefore, choose a strong, secure password in such a manner that would be a hard nut to crack for others and easy for you to remember. The more random and mixed-up you make it, the harder it is for others to crack. Mind you, if your password is compromised, the password crackers will even take over your identity.

A password, if too short, is vulnerable to attack if an attacker gets hold of the cryptographic hash of the password. Present-day computers are fast enough to try all alphabetic passwords shorter than seven characters. We can call a password weak if it is short or is a default, or which can be rapidly guessed by searching a subset of all possible passwords such as words in the dictionary, proper names, words based on the user name or common variations on these themes.

On the other hand, a strong password would be sufficiently long, random, or which can be produced only by the user who chose it, so that 'guessing' for it will require too long a time.

For maximum security, the user should follow some simple guidelines:

1) Passwords should preferably be at least 8 characters long and not more than 14.

2) Passwords should contain a mix of numbers, letters, and special characters (%&[email protected]).

3) Passwords should not contain a dictionary word from any dictionary, be it French, Spanish, medical, etc.

4) Each password should be different from the user's User-ID and any permutation of that User-ID.

5) New passwords and old passwords should differ by at least 3 characters.

6) Avoid picking names or nicknames of people, pets, or places, or personal information that can be easily found out, such as your birthday, address etc.

7) It’s wise to stay away from common keyboard sequences, such as dfgh678 or abc345 .

8) Never form a password by appending a digit to a word. That can be easily guessed.

9) Avoid writing your password down or storing it on your computer.

10) Never share your password with anyone else.

CACooper Services, LLC

How Well Do You Know Them?

July 8, 2019

It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?

In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to sell to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a "trusted advisor". They feel "comfortable" that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients, do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a persons desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to create in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.

CACooper Services, LLC

5 Free Online Advertising Channels For Your Business

July 1, 2019

What a wonderful invention it is, this thing we call the Internet!

If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What's best is that there is a seemingly endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!

Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge! It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business' budget whatsoever.

Advertising can be a big problem otherwise. A lot of companies reserve a big chunk of their budgets to cover marketing expenditures. Sometimes, these gambles pay off, but there are occasions when they fail miserably, putting to waste some good money that could have been used in other areas of development for the business involved.

But with the many channels available online, marketing has become a less risky course of action. There so many avenues available online where you could advertise your business for free and attain more exposure for your products or services. Here are some of them.

1. You could advertise through your own website. Ordinarily, you should pay a nominal fee for web hosting and your domain name. A paid web hosting service is more reliable. Your own domain name would impress upon your visitors an immediate sense of professionalism. But if you don't want to spend for them, there are a lot of free web space providers on the Internet!

2. You could advertise through other people's websites. And you could do this in a lot of ways too! You could create a banner that would summarize your business' offers and have it displayed on existing pages. Or if you have your won website for your business, you could use the said banner to link to your pages, or you could even settle for simple links. Additionally, you could have other webmasters rave about your venture and they could talk about it in their own websites.

3. You could create your own affiliate program. By giving commissions as incentive, you could invite a lot of Internet users to become your affiliates. Each affiliate would work to help you make a sale. It's like having a battalion of sales representatives that you'd only have to pay if they manage to refer a willing customer!

4. You could try viral marketing. Viral marketing is the online equivalent of word o mouth advertising. By giving away something for free, for as long as that something has a link or a simple reference to your business, you're encouraging the recipient to spread the word about your business to the people he knows. This would result in the exponential expansion of your business message like wildfire.

5. You could advertise in online communities. Forums and mailing lists are popular venues that could likewise convey your business message. Membership to these groups is usually free. Additionally, you could also create your own mailing list and start capturing leads for future sales by doing some helpful follow-ups.

The Internet is a great place for promoting your business. There are five million people online at any given time and the world is, quite literally, your market. It would be best for your business to capitalize on this wonderful opportunity and expand your audience a thousand fold bigger!

And you wouldn't even have to spend a penny while you're at it.

CACooper Services, LLC

Ad Flyer Tips

June 17, 2019

You have a book sale next week or a new product to introduce. But with a limited budget you cannot decide what marketing strategy to use. You need not worry anymore because you can get the news out quickly by creating flyers. Flyers are among the easiest to produce, least expensive and effective marketing materials today. You can hand them out, mail them or leave them in a bulletin board or any place where your target customers hang out most.

So let’s say you have decided to create flyers to promote your book sale. How can you possible make them interesting and catchy?

Choose the right colors. Colors play a big part in flyer printing. The colors that you will use can send different feelings to your prospects. It can influence them in deciding whether to go to your book sale or not. Simply put it can make or break your sale.

Use images or photographs. Images have been effective in attracting the attention of prospects. You can use photos of yourself or any image that suits your purpose. This can create name recognition and a feeling of trust to your prospects. Likewise, it can express ideas and feelings that words can’t.

Be simple. Create designs that are simple. Do not use different typefaces to reduce visual confusion and to be able to effectively communicate your message. Keep in mind that good flyers don’t have to be complicated. Oftentimes, a simple design is far able to make a sale than those flyers with bold, complex designs.

Create a good headline. Understand that your flyer is not a business card. You need not make your business name as your headline. Instead, create a headline that speaks of your products and services. Present your prospects with headlines that address their needs – a headline they can’t ignore. So instead of using Larry’s Bookstore try using Get best-selling novels of celebrated authors for half the price you would pay elsewhere or Great book selection at affordable prices.

Don’t leave the backside empty. The printing expense in flyer advertising is just a small part in the overall expense. It is in the distribution that most expense comes in, both in terms of time and money. That is why if you are going to distribute flyers you might as well consider handing out a two-sided flyer for a better chance of making a sale.

So remember, making an effective flyer can cost you only a couple of dollars compared to the money that it can make for you. So make an effort to make your flyer a successful marketing tool.

CACooper Services, LLC


short informational articles

Finding a Solo virtual assistant

January 4, 2019

When уоu hаvе a ѕmаll buѕinеѕѕ, еvеrу penny counts, ѕо it might bе hard to juѕtifу thе expense оf hiring a раrt-timе or full-timе еmрlоуее juѕt to field рhоnе calls, mаkе appointments or tуре uр dосumеntѕ. Nonetheless, these tasks аrе nоt оnlу timе-соnѕuming, but vitаl to thе ѕmооth ореrаtiоn оf any business. Thе riѕе оf thе intеrnеt makes it easier than еvеr tо hire virtualаl аѕѕiѕtаntѕ fоr оnе-timе tаѕkѕ оr mоrе regular wоrk, even full-timе assistance. Although virtual assistants аrе rеmоtе, it’s juѕt аѕ imроrtаnt tо build a trusting relationship juѕt as уоu would with a реrmаnеnt еmрlоуее. Check out CACooper Services, LLC for your office needs.

CACooper Services, LLC

Going Paperless (part 1)

January 7, 2019

Going paperless. Sound a little scary? Nah, not really. At least it doesn't have to be. As few as 10 years ago, we kept box upon box of archived paper files. At one point, we had at least 100 of those boxes stuffed to capacity with trees. Unfortunately, it was a necessity. Back then, though, the technology (at least affordable technology) to go paperless wasn't there. It would have cost thousands of dollars in labor and services to retroactively make all those paper files into electronic files. Fast forward to today and going paperless is quite simple and inexpensive. 

But why go paperless?

1. Less physical storage space necessary - save on file cabinets, paper, and folders

2. Locating files becomes more efficient - it's as easy as "edit" "find".

3. Paperless, or electronic storage, is more cost-effective than printing everything and storing it on paper copy - electronic storage space is cheap!

4. The "ink" on an electronic copy of that important whatever won't eventually fade like a paper copy will.

5. Files are more easily transferred from your archives to an associate who may need to see it.

6. You don't need to pay an assistant to constantly do your filing for you. With electronic storage, it's a snap to quickly "save as" into the appropriate folder on your hard drive.

Stay tuned for next week for part 2 of Going Paperless. I will discuss some disadvantages to going paperless.  

CACooper Services, LLC

Going Paperless (part 2)

January 14, 2019

Going paperless Pt 2. So, last week I talked about why you should go paperless. This week, I promise to tell you some disadvantages to going paperless.

1. Because electronic media is susceptible to power surges, scratches, and the like, there is a risk of losing that data.

2. You MUST remember to back up your disc drives and keep a copy of that data in a safe place - off premises preferably.

3. You'll likely have to do your own filing unless you want your assistant to access your computer.

Even if you've been a long-time packrat of paper files, there's no reason you can't start going paperless now. Start by making a conscious decision NOT to continue printing and filing everything that comes across your desk. Just as you would keep your paper files organized by setting up folders for various topics, do the same for your electronic files by creating folders on your desktop.

Depending on your filing system, set up folders for things such as "Clients", "Prospects", "Form Files", "General Information", etc. Within those folders are more folders. For example, your "Clients" folder should contain a folder for each client. Your "Prospects" folder should contain a folder for each prospective client and so on. Then, when that prospect becomes a client, you can simply drag his or her folder over to your "Clients" folder.


Stay tuned next week for Pt 3. 

CACooper Services, LLC

Going Pap​erless (part 3 /Final)

January 14, 2019

Going paperless Pt3(Final). So, last week I talked about some disadvantages to going paperless. Here is the last little tip to help you out. If you don’t already have one, a scanner is a tool that is indispensable in the paperless world. Virtually any piece of paper or photo that you receive can be scanned and made into an electronic picture file. After you've created that picture file, you can email it to anyone you'd like as well as store it in your electronic files on your hard drive.

Hopefully you can see how going paperless can benefit almost any company or individual. The cost savings alone are enormous; reducing the amount of paper, ink, and folders you need to purchase.

If you need assistance with going paperless, CACooper Services, LLC can help you with this project.

Grow Your Business By Using a Virtual Assistant

February 11, 2019

Are you looking to grow your business? Most people are but they find themselves stuck with knowing how to go about this. Are you stuck in a rut and find yourself working 14 hours a day or more on your business? Plus you still find that your business isn't growing? If so then you need to start adding team members to your usiness. 

One way to achieve this is to hire a virtual assistant. VA's as they are known come in all shapes and sizes with different skill sets. You can find software specialists, content creation assistants or a social media wizard. You may just be looking for someone to share and brain storm ideas with.

Hiring a virtual assistant can help you personally free up more time. It can be more cost effective than hiring a physical employee and it allows you to expand your business. 

By incorporating the power and expertise of a virtual assistant you have just created a more productive business. It's practically impossible for you to do everything in your business alone. You only have so many hours a day and do you want to sacrifice time with your family over your business? 

No doubt your day is busy but it can also be filled with small tasks that can easily be delegated to someone else. How many of the following tasks are you performing on a regular basis?

1. Posting to your social media sites

2. Updating your WordPress sites

3. Proof reading and editing your blog posts and articles

4. Research

5. Search engine optimization

6. Creating and searching for suitable images

7. Scheduling appointments

8. Answering the same questions in emails repeatedly

9. Searching through your news feeds for content to comment on

10.Scheduling posts

All of the above tasks could simply be handed over to a virtual assistant. These items can easily eat up a good chunk of your time each day. Wouldn't it be more productive for you to work on networking, marketing or creating new products for your own business? Just launching one new product could easily take your business to new heights. 

By giving yourself more free time you can also schedule more time with your own family. When was the last time you actually went to your child's school event or even had a family vacation? There is no reason you should have to miss these important events with your family. Hiring a virtual assistant can honestly be a way to get your life back on stable ground.

CACooper Services, LLC

Top Tips for Working with a Virtual Assistant

March 18, 2019

Mаnу реорlе think thаt ѕimрlу thе асtiоn оf hiring a Virtuаl Assistant will сhаngе

еvеrуthing in thеir buѕinеѕѕ.

Thеу often аѕѕumе thаt mirасulоuѕlу, thеir work will gеt соmрlеtеd with minimаl

еffоrt оn their раrt. Onсе thеу gеt ѕtаrtеd, thеу quiсklу bесоmе diѕарроintеd to

discover thеir wоrk iѕn’t mаgiсаllу gеtting соmрlеtеd аѕ they thоught it would. Whа

mоѕt реорlе dоn’t realize iѕ thаt building and managing a good wоrking rеlаtiоnѕhiр

with thеir VA is kеу tо mаking it a success.

Thеrе аrе ѕоmе simple ѕtrаtеgiеѕ уоu саn рut in place tо mаkе sure you don’t end upfrustrated аftеr hiring a VA.

Be Oреn in Yоur Cоmmuniсаtiоn

Yоur virtual assistant ѕhоuld be able tо rеасh уоu with quеѕtiоnѕ аt any timе. Bе open in уоur соmmuniсаtiоn, and рrоvidе lines оf communication that аrе appropriate fоr whаt уоu wаnt уоur аѕѕiѕtаnt tо dо. If you аrе having аn аѕѕiѕtаnt dо tasks likе сrеаtе memos аnd mаnаgе ѕосiаl media, ассеѕѕ viа еmаil аnd/оr Skype iѕ uѕuаllу ѕuffiсiеnt. However, if уоur аѕѕiѕtаnt is scheduling appointments оr working оn sensitive рrоjесtѕ, he or she might need your рhоnе numbеr.

Bе Awаrе of Limitations

Don’t overload уоur virtuаl assistant, аnd make ѕurе уоu stay ореn to his оr hеr

limitations. Be аwаrе of whаt уоur аѕѕiѕtаnt can handle, and whаt might bе tоо much. With a littlе thоught аnd сrеаtivitу, аnd by checking in with your assistant оn оссаѕiоn to mаkе sure hе оr she is hаndling things appropriately, you саn kеер уоur assistant from burning оut аnd drоррing the bаll.

Agrее to a Рrосеѕѕ

To minimizе the сhаnсеѕ оf thingѕ going wrong, уоu nееd tо соnѕidеr hоw уоu

аррrоасh, manage, аnd еxесutе tаѕkѕ to уоur VA. Will you vеrbаllу infоrm уоur VA оf tаѕkѕ оr writе them dоwn? Will уоu batch tаѕkѕ together оr ѕеnd them as аnd whеn required?

It’s vital to сrеаtе documented рrосеdurеѕ tо help educate уоur VA or соmmiѕѕiоn

уоur VA tо сrеаtе thеm fоr уоu. It might bе a gооd idea to соmmiѕѕiоn уоur VA to

rеviеw аnd improve or ѕtrеаmlinе your еxiѕting processes too.

Trust Your VA to Do the Job and Let Go

In оrdеr tо wоrk successfully tоgеthеr, уоu hаvе tо trust уоur VA аnd know that she

has thе ѕkillѕ rеquirеd tо perform her job. Wоrking with a VA iѕ аn еxсiting step fоr

уоur buѕinеѕѕ, аnd it ѕhоuld not bе a headache. By kеерing уоur wоrk аѕ оrgаnizеd аѕ possible аnd mаking ѕurе уоu communicate effectively, your rеlаtiоnѕhiр with уоur VA will create hours of frее time ѕо thаt уоu саn focus оn helping уоur business tо thrivе.

CACooper Services, LLC

Examples of What Virtual Assistant Can Do for You

April 19, 2019

A virtual assistant can really help free up your time in your business. Instead

of trying to do everything for yourself a VA can take over those tasks that

you don't have time for, as well as doing those that you don't like doing.

Virtual assistants offer their services in different areas and this article will

take a look at some of these areas.

The General Virtual Assistant

As the title suggests hiring a general virtual assistant will provide you with

help in various areas. These include answering your emails, posting to your

social media sites, doing data entry and just helping you stay organized and

on top of things with your business.

The Affiliate Marketing Assistant

This type of virtual assistant can help you with your affiliate marketing

efforts. A VA that has experience in this area can help you with SEO

strategies, generating traffic and tracking it. Or they can be put to work

helping you build your email list and even researching what products to


The Content Creator Virtual Assistant

This type of virtual assistant will have the experience to help you create your

projects. This may include writing up reports, compiling eBooks, writing blog

posts or creating your newsletters.

If you are looking for this type of assistant be sure to research freelance

writers as well as virtual assistants.

Graphics/Designer Assistant

You may find that you only require help with graphics on a temporary basis,

for example when launching a new website or product. This is an area that

many people have difficulty with, so it just makes good business sense to

hire someone with experience instead.

Bookkeeping Virtual Assistant

This type of virtual assistant can help you with the financial side of your

business. Instead of you trying to figure out your taxes and keeping your

records straight, let a professional do it for you. You may also find this is

someone that you only need to hire on a temporary basis. First to help you

get your current finances in order and then just on a quarterly basis to help

you report your taxes.

Software Virtual Assistant

This type of virtual assistant can be a life saver. If you have ever tried to

install a new software and failed you will understand what we are talking

about here. Instead of struggling and getting frustrated hire someone to do

the installation for you. Your new software will be installed and running in a

day or two instead of you taking a week or more to try and do it yourself.

These are just the top types of virtual assistants you will find. Of course you

should have no trouble in finding someone to help you with almost any task

you need done.

CACooper Services, LLC

How Hiring a VA Will Grow Your Business

May 14, 2019

It can be hаrd tо think of hiring ѕоmеоnе еlѕе to аѕѕiѕt you when you are thinking

about your bottom line, but it may bе mоrе соѕt еffесtivе thаn you think. Yоu аrе

probably spending mоrе timе on рrоjесtѕ, ѕеnding оut соrrеѕроndеnсе, bооk-kеерing аnd mаnу other tаѕkѕ thаt аn assistant could dо. Running a business iѕ nо walk in thе park. Evеrу аѕресt of it hаѕ tо work ѕmооthlу аnd cooperatively fоr it tо bесоmе ѕuссеѕѕful. A virtuаl assistant саn help build уоur business in tеrmѕ of:

1. Mоnеу: Virtual assistant ѕеrviсеѕ аrе inсrеdiblу cost-effective bесаuѕе thеу

only gеt раid for thе hоurs they work, and you determine that. It will ѕаvе уоu

a lоt of money bесаuѕе уоu dо nоt nееd tо рау for taxes, ѕосiаl ѕесuritу,

bеnеfitѕ, training, incentives, еtс. like you would an employee. Thеу аlѕо dо

not nееd a physical working ѕрасе whiсh mеаnѕ no соѕtѕ fоr ѕuррliеѕ and more

office equipment. The mоnеу thаt уоu save саn then be uѕеd on other

imроrtаnt thingѕ thаt саn hеlр уоur соmраnу.

2. Timе: A virtual assistant саn get a jоb dоnе faster than you can simply because

they are used to executing the task—they do it every day. It will not оnlу ѕаvе

уоu a mаѕѕivе amount of timе, but it саn аlѕо givе уоu thе орроrtunitу tо turn

tо more important mаttеrѕ and gеt other thingѕ done that only you can do.

3. Mаnроwеr: Virtuаl аѕѕiѕtаntѕ аrе nоt juѕt fоr аnѕwеring саllѕ оr dоing minimаl

administration work. Thеу аlѕо inсludе grарhiс dеѕignеrѕ, рrооfrеаdеrѕ, lауоut

аrtiѕtѕ, writers, trаnѕlаtоrѕ, еtс. Yоu саn bаѕiсаllу gеt аnу kind оf VA that you

need to help your business grow.

4. Thе quаlitу of wоrk. Whеn уоu are a ѕtаrt-uр соmраnу, there iѕ a nееd fоr you

tо come uр with a grеаt deal of output in оrdеr to mаkе a good аnd lasting

impression on уоur рotential сliеntѕ. Many virtuаl аѕѕiѕtаntѕ асtuаllу worked in

thе соrроrаtе world, giving thеm the skills аnd knоwlеdgе you need.

5. Building connections. Nоwаdауѕ, thе internet саn ассеѕѕ аlmоѕt еvеrуthing.

With the help of a virtuаl аѕѕiѕtаnt’ѕ widе accessibility and knowledge, there is

a роѕѕibilitу for you tо find more potential clients, invеѕtоrѕ, ѕроnѕоrѕ, and

buyers to build уоur business.

Hiring a VA may bе thе best thing fоr уоur buѕinеѕѕ whether it iѕ ѕmаll, lаrgе оr juѕt

ѕtаrting out. Trу оnе оut—you mау bе pleasantly ѕurрriѕеd аt what a VA саn bring to уоu and уоur growing business.

CACooper Services, LLC

Managing Your Emails So They Do Not Get the Best of Your Time

May 20, 2019

Email is great, and saves a lot of time. You no longer have to wait three or more days for someone to get a message from you. You can use it to be more organized, set tasks, and more. But, email can also get out of control and suck up a lot of time if you’re not organized.

* Use Rules, Filters, Labels and Folders – Remember that simple is better than complicated so don’t go too crazy with these, but do create labels and/or rules and filter to help you organize your mail better.

* Read Emails and Act Immediately – When you open an email, take care of it immediately. Read it, then act. If it requires nothing, delete it; if it has something interesting you want to note, use a note-taking program to save it. If it has a task, copy and paste into your to-do list and calendar.

* Set Specific Times for Checking Your Email – Don’t keep your email notifications on all day long so that you’re constantly dealing with email. Instead, choose specific times during the day to check email, at the very least first thing in the morning, after lunch, and about an hour before the close of business. Let your people know your schedule.

* Create Separate Email Addresses – The great thing about email addresses is in most cases you’re not limited to how many you can have. Don’t go nuts, but do create a separate email for unimportant information such as business that requires an email sign-up to view information, or non-relevant newsletters. Separate customer service addresses are good too.

* Be Free with the Delete Key – It’s tempting to save all those cool newsletters with great points and things to learn, but the truth is, you’re not likely to ever read them again. Use your note-taking tool to keep the most important points, and then delete.

* Create a Swipe File or Hot Keys with Automatic Replies – If you find yourself saying the same things over and over again, which is not uncommon, create a swipe file or hot keys that enable you to answer those questions again and again. Another way is to create a FAQ on your website and link to that specific answer.

* Keep Email Replies Short and Simple – You don’t want to write really long emails to anyone. If you do, people will get confused and not really understand your answer. At the most an email answer should be about three or four paragraphs. If you include bullet points it will be easier for the recipient to act on.

* Copy Tasks to Your Calendar Immediately – Use your calendar to its fullest advantage by copying and pasting anything with a date in it to your calendar immediately. If it’s a task, copy and paste to your project management system too in order to stay on track with your activities.

A final idea is to outsource anything to do with customer service to someone else. That way you don’t even need to deal with it. Using these tips and tricks can help you manage your emails so that they don’t take up too much of your time and effort. Taming the email monster will pay off in many ways and give you back more time each day to use on more important tasks.

CACooper Services, LLC

Business Tools to Help You Run a Successful Business

May 27, 2019

When setting up a business, even the best prepared among us will struggle to do everything and remember everything. It is very unlikely that we will understand all of the financial and legal ramifications of a new business, especially when we need to concentrate on getting that elusive first sale or completing the first contract. It isn’t always feasible to employ an accountant and a solicitor as well as a secretary, a salesperson and any other workers needed in the daily running of the business. So, we need to be able to diversify when setting up a new business and the best piece of advice anyone can give you to help is to make the most of the widely available business tools on the market.

Financial Documents and Tools

An accountant is a very expensive commodity that many new businesses can afford full-time. It is down to us to undertake as much of the financial side of things as possible; a daunting task indeed. There is help at hand in the form of business tools.

Spreadsheets have become immensely powerful and can do much of the financial work that any business needs, even invoicing. The Internet is awash with free standard documents for almost any occasions; if you aren’t proficient at doing this yourself, you can find balance sheets, daily cash sheets and almost anything you could need.

The Legal Minefield

Mention legal documents to a new business owner and most will curse you. Again, paying for a lawyer to create all your contracts and other legal documents is a cost that new businesses may not be able to afford. Look at other contracts, get ideas off the internet and take a look at the standard contract and terms and conditions guidelines and when you’re ready, book a session with an affordable attorney and let them look over everything. This way you will only pay once and get all the information you need for an affordable price.

It is important that you get any legal documents checked at least once. A poorly written contract can cost you a lot more than the lawyer’s fees.

Human Resources

Human Resources, or personnel as it was once known, will become very important when you start to employ staff. There are a lot of rules and regulations to abide by as well as a lot of extra information to store that is both important and


You can get time and attendance software, standard contracts, standard terms and conditions and software to look after your payroll details.

These are just a few tools available to new business owners. To do a job right requires the right tools. It is better to spend time researching your options first to find the right tools, than to get yourself into a real bind attempting to do the job with the wrong (or no) tools. You will find that the time it takes to get the right tools will pay off time and time again.

CACooper Services, LLC

Customer Loyalty – The Key to Business Success

June 10, 2019

Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers.

Research has shown that 65% of customers say they are loyal. You may be happy with this but you shouldn’t! Satisfied customers are in a state of nothing – they are neither is satisfied or happy; they are in between. They will tolerate you while you are of use to them but if a better deal comes along, they’re off.

On the other hand, loyal customers are your friends. They will be with you through thick and thin; they will be the first to try out you new product; they willing give you honest feedback; they will regularly refer business to you. This is what you want! But how can you turn a satisfied customer into a loyal one?

Let Them Decide How to Do Business with You

Today customers are a lot more sophisticated in how they want to do business. If your product or service lends itself to be offered via a number of different means, then give your customer the option.

Can you deliver face-to-face? What about telephone services? Could you make use of SMS texts for quick notes and reminders? Do you have a web site through which customers can contact you or even make orders on-line? If you provide a variety of delivery channels which are available to suit the customer’s needs then they are more likely to stay with you.

Build a Relationship

Loyalty can only be achieved if you have a true relationship with your customer. Aim to build rapport. Understand who are dealing with you and understand what they are looking for. Keep in regular contact with them; you don’t necessarily have to be selling something. Always use their names, especially their first name if you can.

All of this will help in building a long-term relationship. Once you have this, they are less likely to walk away.

Generate Staff Loyalty

How can you cultivate a loyal customer if your staff are not loyal to the business? You must have staff who care for the job and will do anything to protect and move the business forward. Customers will be more loyal if they see familiar faces. A business with a high staff turnover will find it difficult to build a relationship with their customers.

Treat your staff well. Reward their successes and recognize their achievements. Hold regular training sessions so they feel they are learning and developing. An established training programmed will also make sure that their product knowledge is up to date.

Seek Out Complaints

This sound strange but the average customer has to be encouraged to complain! Many will keep quiet about poor service but if they can find someone else to do their business with, they will. Set up a clear complaints procedure so customers can complain if they wish. Provide staff with the tools to effectively deal with customer problems. Follow up all complaints to ensure that they have been resolved.

Take an Interest

Show your customers that you are interested in their views. Run regular surveys to find out what they think of your service, to find out what you can do differently. You can either carry out a survey over the telephone, or go as far as doing a mailing to all your customers.

Taking the trouble to contact your customers will reinforce the message that you want their custom. But don’t forget – take action on what you find out!

Be a ‘Can Do’ Business

Customers like nothing better than a business which delivers on even the most difficult of requests. ‘Can Do’ businesses will always have loyal customers. Train your staff to never use words like, “Sorry but …”, “It’s not my fault”, “Its company policy”.

Be a business where solutions are always looked for and problems seen as challenges.

Look After The ‘Golden’ Customers

The old 80/20 is likely to apply to your business – 80% of your sales or profits are likely to come from just 20% of your customers. Work out who your top 20% are and love them to death! Why not concentrate on turning the remaining 80% into loyal customers? Well, the 20% have already shown that they trust and respect you. A little more effort with these customers will reap more business than concentrating on the ‘maybe’s’. By all means, run a program to convert the ‘maybe’s’ but put more effort into the converted.

So, there you have it. Some ideas and tips on how to build and keep loyal customers. Take a critical look at your business and put a loyalty building program in place, which will boost sales and profits.

CACooper Services, LLC